Born and raised in New Jersey. Lived and learned in DC. Currently based between Brooklyn and Los Angeles. Armenian-American.

From directing editorial shoots to conceptualizing branded campaigns and packaging print features, I'm a copy expert, digital strategist, and creative director leaving my fingerprints on the wellness-curious world. After years working at the intersection of editorial, video, and brand storytelling, I’ve built a career around translating science-backed wellness concepts into multi-channel content that resonates.

I collaborate with brands and creative teams to build holistic narratives that are as holistic as they are impactful. With one foot in production and the other in strategy, I bring editorial rigor and imaginative thinking to every project.